McLaren have scheduled the launch of their new MP4-30 for January 29th, revealing it will take place online.
Gone are the days of big-money fanfare as teams unveiled their new challengers to the world.
In times of economic cutbacks, online launches are becoming ever more popular.
McLaren’s 2015 unveiling of their Honda-powered car, the MP4-30, will take place with both Fernando Alonso and Jenson Button on hand to share their thoughts.
McLaren tweeted: “The new era begins. Introducing the #McLarenHonda #MP430. Launching online 29 January 2015. See it here first. #MakingHistory.”
A day later Ferrari will take the covers off their 2015 challenger while Force India are set for a January 21st launch in Mexico.