Red Bull and Aston Martin continue partnership

Date published: December 6 2016

Red Bull have announced that the Innovation Partnership with Aston Martin will continue into the 2017 season.

Prior to the start of the 2016 season, Red Bull teamed up with Aston Martin in a unique project to develop the ultimate hypercar, the AM-RB 001.

Using Red Bull’s F1 technology and Aston Martin’s world-renowned sport car design, the AM-RB 001 was penned by F1 design guru Adrian Newey in association with Aston Martin’s Chief Creative Officer Marek Reichmann and Chief Special Operations Officer, David King.

Already all 150 road-going cars, which will be delivered in 2019, have been sold while there will also be 25 track-only specials.

The successful partnership between the two performance-oriented companies will continue through the 2017 season by the end of which a prototype of the AM-RB 001 is expected to run for the first time.

Red Bull team boss Christian Horner said: “We first conceived our Innovation Partnership with Aston Martin in the realisation that it could be truly pioneering. In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brands and businesses.

“The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”

Aston Martin President and CEO, Dr Andrew Palmer added: “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts.

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do. It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are pleased to continue into 2017.”