Red Bull confirm TAG Heuer engine deal

Date published: December 4 2015

Following their Twitter hint, Red Bull have confirmed they will race a rebranded Renault engine in 2016 bearing the TAG Heuer name.

Although months back Red Bull have wanted to end their association with Renault, a lack of willing engine suppliers means they will remain with the French manufacturer in 2016. The engines, though, will be rebranded.

Red Bull have confirmed the power units will carry the name of motorsport's most iconic timing brand – TAG Heuer while the team's car has been christened the Red Bull Racing-TAG Heuer RB12.
 
Red Bull team boss Christian Horner said: "TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that.

"TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.

"We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season."

TAG Heuer will also become the official timekeeper, official watch partner and team performance partner of the Red Bull Racing team from 2016 in a multi-year partnership.

Jean-Claude Biver, the CEO of TAG Heuer, added: "Formula One is deeply-rooted in TAG Heuer's DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative.

"Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm."