Rosberg to feature on post-race Twitter show

Date published: May 1 2018

2016 World Champion Nico Rosberg will be part of a new post-race show after Formula 1 agreed a 10-race deal with Twitter.

Formula 1 bosses remain eager to build the brand on social media and are hoping to attract fans new and old to a new show which will include race highlights and analysis.

“It is good to see the new direction of F1 across digital, as a key channel to engage with fans and future fans of the sport," Rosberg said via the official Formula 1 website.

"I was delighted to join this programme when F1 asked me to participate. I love F1 and I believe that we can grow the sport through digital engagement.

"The Twitter live show is a terrific step forward.”

The show will launch at the Spanish Grand Prix in conjunction with Formula 1's over-the-top platform F1 TV, which is finally ready to be rolled-out.

“On the heels of the of F1 TV launch announcement, we are thrilled to announce a new initiative aimed at expanding our fan engagement and monetization strategy on Twitter," added director of digital and new business, Frank Arthofer.

"Twitter came to us early on with an emphasis on co-producing original live content to extend the race weekend dialogue.

"Given how well their platform caters to driving conversation around global live events, the strategic fit was perfect; we’re thrilled to be partnering with them on this show in 2018.”